F大叔的硬派行銷塾

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"...more to love with every dick"
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"...more to love with every dick"

編輯部
Feb 27, 2016
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CSS的一小步,蘋果的一大步。

If you squint, you can see how the word “click” might look inappropriate. But Apple’s too prim and proper for that. So when it wanted the tagline for its new desktop operating system El Capitan to be “There’s more to love with every click”, it made a tiny, hilarious tweak to its website’s CSS code.

──Apple Changed Its Site’s Code So The Word “click” Doesn’t Look Like… | TechCrunch

蘋果刻意用CSS把「click」這個單字的字母間距拉開,看起來比較不會像「dick」。

有人覺得這不重要,但等有很多人看錯的時候,它的價值就出現了。

說實在話,通常微軟不會做這種事;以Windows的typography之糟(這是我不愛用它的細微、但是很重要的原因之一),根本不會在意這種事;如果會的話,Windows就不是現在這樣了。

這個「預防性看錯」的例子,大概只有從前處理過某份稿子上寫的「dick array」可以比擬了。

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