傅瑞德的硬派行銷塾

Share this post
Ducati機車「來自指尖輕轉的喜樂」
hardcopy.cafe

Ducati機車「來自指尖輕轉的喜樂」

好的文案來自懂產品、懂顧客、以及懂得兩者之間心理互動層次的人,例如Ducati機車這段標語的作者。

傅瑞德
Dec 15, 2020
2
Share this post
Ducati機車「來自指尖輕轉的喜樂」
hardcopy.cafe

在機車廠Ducati新車款Superleggera V4的廣告影片上,有一段文案寫的是:

pure bliss at the twist of your fingertips

這段話寫得非常好,特別是平常不會跟「機車」聯想在一起的「bliss」這個字。

依照字典上的定義,bliss的意思是:

Keep reading with a 7-day free trial

Subscribe to 傅瑞德的硬派行銷塾 to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
Previous
Next
© 2023 傅瑞德和朋友們
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing