傅瑞德的硬派行銷塾

傅瑞德的硬派行銷塾

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傅瑞德的硬派行銷塾
傅瑞德的硬派行銷塾
如何將「概念」轉化成「文案」?
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如何將「概念」轉化成「文案」?

來練練筆,看看如何將從別人文字中看到的概念,改寫成別具趣味的文案。

Fred Jame / 傅瑞德's avatar
Fred Jame / 傅瑞德
Nov 19, 2020
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傅瑞德的硬派行銷塾
傅瑞德的硬派行銷塾
如何將「概念」轉化成「文案」?
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行銷大神Seth Godin今天講的一段話很不錯:

An attitude of entitlement doesn’t increase the chances you’ll get what you want.

And it ruins the joy of the things you do get.

Win or lose, you lose.

第一句不太好翻,不過還是翻翻看好了(不然我幹嘛貼 XD)。會有更精簡的翻法,但口語一點比較好懂。

老是抱著「就該我得」的傲慢態度,並不會讓你的願望更容易實現,還會毀掉你如願時的欣喜。

所以無論輸贏,你都是輸。

歡迎試試你的文案版本。 :)

再出個作業:如果你喜歡這段話的精神,想用在你目前正在做的產品上,會怎麼改寫呢?

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