美國陸戰隊的雜誌廣告
在飛機上讀「Better Homes and Gardens」雜誌消磨時間,看到一則美軍陸戰隊的徵兵廣告;這則廣告的文案訴求,跟我以往看過的版本有些不同,微妙的反映出了社會環境和世道的變化。
完整的文案是這麼說的:
From sea to shining sea.
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標題寫得不錯,大致上是「迎向光明未來…
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