傅瑞德的硬派行銷塾

傅瑞德的硬派行銷塾

小評HTC的「鋼鐵人」新廣告

廣告的重點應該是簡化訊息、強調特色、主打新而有效的品牌精神,應該是花大錢請大明星來演的重點;如果只是為了用亂槍打鳥的方式強推「HTC」,那就有點太浪費錢、也浪費時間了。

Fred Jame / 傅瑞德's avatar
Fred Jame / 傅瑞德
Aug 18, 2013
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